On April 14, the official live stream at Gree Electric’s headquarters kicked off a spectacular XR virtual live broadcast themed Dong Mingzhu’s Healthy Home. Powered by the EXCO VISION virtual production system, the live stream delivered a refreshing visual experience with ultra-high-definition image quality and immersive virtual-real integration, setting a benchmark for reconstructing user communication through innovative technologies.

Upon entering the live broadcast room, visitors were immediately impressed by a vibrant ecological scene: flowers swayed in the wind, fireflies danced gracefully in light and shadow, and the host seemed to stand in a natural environment, articulating the concept of healthy living and the vision of harmonious coexistence between technology and nature. The audience felt as if they had stepped into a vibrant, tech-inspired home of the future.

With the XR live room built by EXCO VISION, Gree broke the monotony of traditional live commerce, deeply integrating technology, nature, and products. The design not only aligned with the Healthy Home theme but also visualized the core value of Gree’s products via XR technology, creating an immersive audio-visual feast where “what you see is what you get” for consumers.

In the past, traditional live streams relied on verbal descriptions, leaving audiences to imagine product details. Today, XR technology brings the “invisible core” of products directly to the screen, turning the slogan “Mastering Core Technologies” into tangible, impressive reality. Close-up shots reveal every detail of texture and craftsmanship; complex functions become easy-to-understand visual tutorials, boosting audience retention by several times. This “technology that speaks for itself” live format has completely solved the pain point that high-value home appliances are hard to explain verbally.

It is reported that this live broadcast marks the second successful collaboration between Gree and EXCO VISION to create an XR virtual live room.

From the first trial of XR live streaming to the upgraded themed scene of Dong Mingzhu’s Healthy Home, Gree and EXCO VISION are redefining live experiences through high technology, conveying core technologies to consumers in the most intuitive way, and reconstructing the logic of consumer communication in live streaming