Better Radio and Television Audiovisual Experience — Technology Innovation Leads High-Quality Development

On April 25th, CCBN 2025 came to a successful conclusion, and so did the wonderful showcase of EXCO VISION! At this exhibition, EXCO VISION, together with its partners, focused on ultra-high-definition intelligent display solutions, centering on two major directions: ultra-HD upgrade for the radio and television industry and innovation empowerment for smart manufacturers. It brought more cutting-edge technologies and scenario-based solutions to film, television, radio and television practitioners, helping the industry move toward a smarter and clearer future.

Ultra-high-definition is not only a technological upgrade, but also a key driver of content innovation.

As an innovator and leader in the ultra-HD commercial display field, EXCO VISION has been committed to driving digital transformation across industries with display solutions based on ultra-HD LED screens. UHD display technology is reshaping the ecology of the radio and television industry and has become a standard and important support for program production. CCBN 2025 particularly emphasizes that 2025 is a crucial year for the development of ultra-high-definition. Mainstream media such as Beijing TV are accelerating their UHD transformation and promoting industrial layout, which fully confirms that ultra-high-definition is not only an industry trend, but also an important engine for traditional radio and television media to break through innovation boundaries. Traditional radio and television media must embrace this trend.

At this exhibition, EXCO VISION and its partners jointly exhibited the ultra-HD XR solution for the radio and television industry. Based on the new-generation Apollo series high-definition display solution independently developed by EXCO VISION, this solution uses camera tracking and intelligent real-time rendering algorithms to associate and drive virtual and real cameras in real time. As a result, dynamic virtual scenes are presented on the LED screen on site, and the fused rendered content is output in real time, supporting diversified creation of media programs.

It is reported that the high-definition display solution driven by XR virtual shooting technology and supported by the Apollo series has successfully served program production of central and local radio and television institutions. Moreover, in this critical year of ultra-HD development, EXCO VISION will continue to deepen technological R&D and improve product layout, work with industry partners to promote the coordinated development of the entire ultra-HD industrial chain, and provide all-round support for the transformation and upgrading of radio and television media.

The jointly exhibited ultra-HD intelligent display solution also attracted the attention of many professional visitors at the exhibition site. The solution realizes interactive viewing through synchronous collection of the shot scene by camera array, cloud computing 4D modeling and scene synthesis rendering technology, combined with VR integration, bringing visitors an extremely realistic and interactive visual experience. Meanwhile, its excellent compatibility and adaptability provide more creative possibilities for smart manufacturers upstream and downstream the industrial chain, helping the HD upgrade of the entire industrial chain. Many visitors stopped to take photos at the booth, and the on-site consultation and negotiation atmosphere was warm and professional.

In the process of HD upgrading of the entire industrial chain, ultra-HD technology is promoting close cooperation between upstream and downstream enterprises in technological R&D and product design. While optimizing resource allocation, it drives the upgrading of supporting industries and forms a more efficient and complete industrial ecology.

In the future, EXCO VISION will continue to adhere to independent R&D, focus on cutting-edge display technologies, and launch more ultra-HD LED display solutions suitable for multiple scenarios. It will drive the HD process of the entire industrial chain through technological innovation, and jointly build an open, coordinated and innovative new ultra-HD ecosystem with partners.