At 19:00 on September 21, XPeng, in collaboration with EXCO Vision’ s Apollo series LED displays, built an XR and immersive super car launch for the G9

Different from traditional visual presentation, XPeng applied XR technology and EXCO Vision’s Apollo series LED displays this time to create an immersive car launch for the G9. In terms of content design, real-time scene switching synchronously as the presentation and the combination of cutting-edge real-time rendering give the visuals a cinematic feel.

XR covers technologies like AR, VR, MR and so on. It can bring audiences into different fields of vision and dimensions by combining reality and virtual environment. This launch made use of EXCO Vision’s Apollo series product, creating an immersive experience for us. To integrate XPeng G9 into virtual environment better, the 1.5-ton heavy vehicle was driven onto the Apollo floor screen directly, which handled the weight effortlessly. The 200-square-meter floor screen showed us the combination of beauty and power perfectly.

A large panoramic LED display allowed audiences to interact with the function of vehicle, offering possibilities ranging from AR to entertainment while recreating more realistic scenes. The Apollo series LED displays adopted GOB technology and reached a 22 bits+ gray scale and a 7680Hz refresh rate, which can eliminate blooming and glare effectively. Also, it achieved an extremely high contrast ratio of 7000:1, perfectly restoring the designed colors and giving us a visual feast of XR by restoring the designed color.

Apollo floor screen is a type of display that is suitable for scenarios requiring HD and multi-angle shooting. It’s recommended for various fixed installation exhibition halls, broadcasting studios, virtual production scenarios and large-scale interactive scenarios in mid-to-high-end commercial environments.

Advantage of our product:

1. Even pressure: A total of 19 stress points are designed and arranged evenly to distribute the weight of the target object.

2. Excellent load bearing capability: Each square meter of the screen can bear a weight of 2 tons so that it can achieve a safety factor of 3 times.

3. Rapid heat dissipation: Cable-less connection design, combining central load bearing point and core radiator in one.

4. Three-layer Magnetic Suspension Structure: Each part can be quickly repaired individually and both front and rear maintenance are available.

5. No need for extra rail and bracket for loading and fast set-up