August 26, 2022

Jaguar Land Rover showcased a range of new models in Chengdu, with the exhibition zone supported by EXCO Vision Apollo Series LED Displays.

The 2022 Land Rover Range Rover Evoque L was officially launched. At the Chengdu Motor Show, the Land Rover brand debuted several key new models from the Range Rover family. It adopted EXCO Vision Apollo Series small-pitch LED displays combined with XR technology to create an immersive experience zone, staging the China premiere of the all-new Range Rover Sport in a virtual scenario.

Traditional new car launch events mostly follow a linear process of playing promotional videos in the background. In contrast, XR virtual production adopts a workflow integrating pre-production and on-site creation, building a brand-new virtual immersive experience zone and maximizing the sense of immersion.

The new models inherit the distinctive appearance of the Range Rover family, paired with personalized and futuristic luxury interiors. The imaginative scenarios created by XR technology are a perfect match, delivering “New Modern Luxury” tailored for China’s new generation of young users.

Guided by the global strategy “Reimagining the Future”, Jaguar Land Rover, focusing on its two distinctive British luxury brands, supports design to interpret New Modern Luxury and embarks on a new journey of electrification.

The immersive experience zone built by EXCO Vision Apollo Series fine pitch LED displays features:

• 1mm pixel pitch (P1)

• GOB packaging technology

• 22bit+ gray scale

• Up to 7680Hz refresh rate

• Effectively eliminates screen halo and glare

• Ultra-high contrast ratio of 7000:1

• Perfectly restores design colors

It fully delivers the New Modern Luxury experience enabled by XR.

The Apollo Series supports both rental and fine pitch fixed installation applications. It is ideal for high-definition display and multi-angle shooting scenarios, and can be configured into flat, concave, convex and cubic shapes, well meeting the practical needs of rental and fixed-installation markets.

Recommended applications: Fixed installation halls, studios, high-tech product launches, immersive experience zones, virtual production sets, and high-traffic interactive scenarios for medium-to-high-end commercial use.

EXCO Vision is a leader in commercial high-definition visual system solutions and a premium provider of LED display systems for XR virtual production. We have successfully supported numerous large-scale TV live broadcasts, film and television shootings, esports events, media launches and other activities.